Osaka Fashion Trend: Shopping at Osaka’s Popular Fashion Stores in Shinsaibashi and Horie
Shinsaibashi (心斎橋) is the best-known shopping area in Osaka. Within Shinsaibashi is a shopping arcade Shinsaibashi-suji Shopping Street (心斎橋筋商店街) of roughly 180 stores that offer cosmetics, apparel, restaurants, and more. Inside Shinsaibashi-suji Shopping Street you will find Japanese fashion store Urban Research, which is known for selling comfortable, casual, fashionable clothes at an accessible price. The items sold at the Shinsaibashi branch somewhat matches the Shinsaibashi atmosphere, being more casual, bright, and colorful.
Urban Research has its own brand but is also known for the collaborations they do with Japanese and international brands.
SENSE OF PLACE Urban Research produced a collaboration item with Toshifumi Fujimoto of the Japanese comedy group Fujiwara. On the shirt, it has his face printed on it with the logo “Big face”. It is only available in select stores.
Italian-South Korean sportswear brand Fila can also be found here. You can often see people in their late teens-early 20s wearing Fila’s big bulky sneakers in Japan, but their clothes are also becoming popular with their combination of colorful yet modern tones.
Everyone knows the American brand Champion due to their iconic T-shirts and sweatshirts. There are a variety of colors and designs here, which is nice for those who like the brand.
“Typical” Osaka Fashion Pattern – Leopard Print
Osaka is famous for having an outgoing, humorous, ‘louder’ population in Japan. Osaka’s “obasan/obachan” (middle-aged women) and their love for leopard print are also well-known all throughout Japan. These animal print loving women are also known for their vivaciousness. It’s funny that there can be almost a “representative print” to an area, let alone Urban Research in Shinsaibashi takes that and collaborates it with America’s Betty Boop. So if you want to be a part of the Osaka fashion trend, regardless of your age, leopard print is the way to go.
Inside Urban Research is a cafe “green bar” where you can get a few light snacks like bagels and soup, but what they are most loved for are their really good smoothies and crepes. Green Bar Smoothie is a nice place to take a quick break and there is even a little outdoor area where you can sit and have your smoothie or crepe.
Shinsaibashi is within walking distance Dotonbori, Namba, Amerikamura (Amemura), and Orange Street are all within easy walking distance. So if you are curious about a more vivid side of popular Osaka fashion, we recommend checking out the Urban Research Shinsaibashi branch.
★SENSE OF PLACE by URBAN RESEARCH Shinsaibashi
・URBAN RESEARCH Horie
Near Shinsaibashi is a more peaceful district, Horie, which is filled with independent shops and designers along with an array of cafes that are practically everywhere. Within Horie is a place called Orange Street and is considered the main spot to visit, especially if you are looking for furniture. Compared to Shinsaibashi, the buildings and atmosphere within Orange Street are much calmer, simpler, and almost old. But that is part of its charm! And we found that the Urban Research store in Horie matches that style.